Brandwatch User-Agent & Blocking Rules
Operated by Brandwatch. Verify the official user-agent string and safety status for this bot. Use the tools below to run a live crawlability test and get copy-paste robots.txt rules to manage its access. Crawler info last updated on .
What is Brandwatch?
Brandwatch's crawler monitors the web for brand mentions and consumer insights.
Test if Brandwatch can access your URL
Enter URL to test if Brandwatch is allowed or blocked.
Is Brandwatch safe?
It is recommended to use caution with Brandwatch.
Caution bots may have legitimate uses but can be resource-intensive or used for competitive intelligence.
For more information about our safety badges, visit our documentation.
User-Agent String used by Brandwatch
BrandwatchHow to block Brandwatch with robots.txt?
Add the following standard robots.txt rule to prevent Brandwatch from accessing your site.
User-agent: Brandwatch Disallow: /
What happens if I block Brandwatch?
Medium Impact
Blocking Brandwatch will prevent this SEO tool from analyzing your website. This may affect SEO audits, backlink tracking, or competitive analysis tools that use this crawler. Your search rankings will NOT be affected.
Common use cases for Brandwatch
Understanding how Brandwatch is typically used can help you make informed decisions about whether to allow or block it on your website.
- Analyzes website structure and SEO health
- Tracks backlinks and referring domains
- Monitors keyword rankings and competitor analysis
- Crawls sites for technical SEO audits
- Generates reports for SEO professionals